Designing user-centred digital and print solutions that combine creativity, functionality, and exceptional user experience.

Senior Product Designer with 20+ years of experience designing user-centred digital products across web, mobile, SaaS, eCommerce, enterprise software, and native applications.

I specialise in the end-to-end product design lifecycle, including user research, UX strategy, information architecture, user journeys, wireframing, prototyping, interaction design, visual design, usability testing, accessibility, design systems, and developer handoff.

 

I have delivered scalable digital solutions for global brands, luxury brands, agencies, start-ups, and enterprise organisations, collaborating closely with product managers, developers, stakeholders, marketers, and business leaders to create experiences that balance user needs with business objectives.

 

My expertise includes Figma, design systems, responsive and mobile-first design, WCAG accessibility standards, UX research methodologies, data-informed decision-making, and AI-powered design workflows.

 

I combine strategic thinking, systems thinking, and strong visual design skills to create intuitive, accessible, and scalable digital experiences that deliver measurable business impact.

Core Expertise
Product Design & UX Strategy
____
UI Design & Interaction Design
____
User Research & Usability Testing
____
Information Architecture, Audits & User Flows
____
Design Systems, Tokens & Component Libraries
____
Responsive Web & Native App Design
____
Accessibility & WCAG Compliance
____
eCommerce, SaaS & Enterprise Platforms
____
Prototyping & Developer Handoff
____
AI-Assisted Research & Workflow Optimisation
____
Graphic & Icon Design
____

Ready to bring your
project to life?
Get in touch! Get in touch!

Let’s bring your brand to life with a captivating visual story that shines in the digital landscape.

Based in London. Working global.

Available for client work, freelance, contract and permanent opportunities.